cell essays

cell papers Diabetes, Diabetes Mellitus, is a constant disease this implies it has no fix and the indications continue over a significant stretch of time. This disease is a consequence of an awkwardness of hormones, insulin, created in the pancreas. Insulin assumes a significant job in how the body utilizes food. Insulin empowers the cells in the circulatory system to assimilate and utilize glucose for fuel. On the off chance that the pancreas delivers excessively next to zero insulin or if the insulin doesnt work appropriately the individual may get diabetic. In this manner, diabetics can't appropriately change over food into powers required by the body to work, which can truly prompt physical results. The pancreas, situated behind the stomach, is a long, flimsy organ about the length of the hand. The organ is liable for the improvement of diabetes. The pancreas has two distinct sorts of cells, called alpha and beta cells, which produce insulin. Insulin is answerable for separating food that enters the body, transforming into fuel that can be utilized by the body, and conveying it to the different pieces of the body. The fills required for the body to work are known as glucose. Glucose is sugar produced when the starches we eat are processed. Sugars are nourishments that contain a lot of sugar or starch. Bread, natural product, frozen yogurt, and grain are genuine instances of nourishments that are high in starches. Glucose is the principle supplier of vitality for most of substantial capacities. The glucose level in the blood changes in light of a people an every day action, from eating a feast, to distressing circumstances. Endeavors to transplant some portion of an ordinary pancreas into a diabetic have not been exceptionally effective. The activity is a troublesome one and only around 40 percent of the transplanted organs are as yet working. One significant issue is that some path must be found to stop the stomach related juices spilling out and processing the insulin. Pancreatic transplants have predominantly been endeavored ... <!

The Facts About Cooperative Learning

The Facts About Cooperative Learning Helpful learning is the utilization of little gatherings in the study hall with the goal that understudies cooperate to boost their own and each other's learning (Eggen, 279). The thought isn't muddled. Class individuals are composed into little gatherings in the wake of getting introductory guidance from the educator (Eggen, 280-281). They at that point work through the task together until all gathering individuals absolutely comprehend the idea and complete the work (Sadker, 106). Helpful endeavors necessitate that understudies figure out how to work together toward shared objectives, which creates social aptitudes like those required on the planet outside school (Doll, 91-92).Positive association is basic to the accomplishment of the agreeable gathering (Sadker, 106). This relationship encourages understudies figure out how to give and taketo understand that a few people have certain capacities and others don't, yet still have different abilities to offer. Nobody bunch part will h ave the entirety of the data, abilities, or assets essential for success.Gjermund Eggen etter 3-mila, VM pã ¥ ski I Oslo 196...Each gathering part has a one of a kind commitment to put forth to the joint attempt. Understanding this makes a guarantee to the accomplishment of the gathering individuals just as one's self (Eggen, 279). A feeling of interconnectedness can assist understudies with rising above the sex, racial, social, semantic, and different contrasts they may detect among themselves (Sadker, 106). Agreeable adapting likewise improves social acknowledgment of mainstreamed understudies with learning handicaps (Eggen, 277). Such intuitive encounters are especially important for understudies who are learning English as a subsequent language, who face the difficulties of language accomplishment, scholastic learning, and social adjustment all simultaneously (Eggen, 277).Learning in a gathering situation doesn't end singular responsibility as one may might suspect. The gatheri ng must be considered answerable for accomplishing its objectives and every part should be at risk for contributing a lot of the work (Eggen, 280). By keeping...

more words of advice (because we cant help ourselves) COLUMBIA UNIVERSITY - SIPA Admissions Blog

more words of advice (because we cant help ourselves) COLUMBIA UNIVERSITY - SIPA Admissions Blog As a SIPA representative who has interacted with applicants hoping to get into SIPA, I know that the final stage of the application process yields both relief and stress for prospective students who have not yet completed the application.   Here are a few tips for those of you who are still working on your SIPA applications: Follow directions:   Often times, it is the simplest thing that can hinder ones application. Be sure to follow instructions carefully and thoroughly. If there is a word limit for personal statements, follow it. If you are asked for three letters of recommendation, do not send more or less. If you are asked not to send anything additional, dont. Focus on content and presentation: A candidate might have the highest standardized test scores, a great GPA, and excellent references, but if the application contains obvious misspellings or grammatical mistakes, it may be a problem. Please make sure to carefully review your materials before hitting the submit button. The most common mistake is submitting a statement of purpose that was meant for another school Don’t confuse SIPA with other schools.   If you do, the Admissions Committee will assume you are careless and not entirely serious about your application. Be yourself: It is important that you present yourself in a genuine and honest way. No one is perfect, so the Committee might be a bit skeptical about applicants who present themselves as having no flaws. Don’t exaggerate your accomplishment or make up excuses for weaknesses in your application. Allow yourself enough time:   Take some time to gather and collect all of the required materials for your application. Our online application portal allows you to frequently check the status of your application. Check and recheck to make sure that there are no more supporting and supplemental documents you need to submit. Stay positive and try to relax:   We realize that it is a very anxious time for you and we’ll do our best to help you through the process.   Feel free to visit the office if you are in the New York City area. Our office is open Monday through Friday 9am-5pm, excluding holidays No appointment is needed to speak to someone in the Admissions Office.   Of course, you can always email or call us if you need assistance. Good luck!

Women During Wwi During Wwii Essay - 981 Words

Women During WWII Many aspects of World War II are instantly recognized and known, such as the countries involved and the Holocaust. However, many vital particulars of the war are overlooked. One of these such topics are the parts women played in this fight. Women s role in the war and their ordinary life varied depending on where they lived and their situation. American Women Prior to WWII, American women would typically stay home. They cooked and cleaned, but all this soon changed. Once the U.S. officially entered World War II on December 7, 1941, following Pearl Harbor, many men were sent to fight. Since men were the main workforce, there was a lack of employees to complete the jobs left behind. Soon, however, these vacant spots would be replenished by a female workforce. Companies sent out propaganda in an attempt to convince women to work in previously â€Å"male† jobs. One such propaganda was â€Å"Rosie the Riveter†. Eventually, the amount of women working increased from 27% to 37%, and sixty-five percent of the aircraft industry was made up of women, by 1943. (History.com, American Women in World War II).Now, women not only worked at home, but on the battlefield as well. Approximately 350,000 women enrolled in the Armed Forces, and 100,00 became WACS(Women’s Army Corps). Nevertheless, these women at work, on the battlefield or at home, were not paid the same amount of money as the men who previously worked in these jobs. (History.com, American Women in World War II).Show MoreRelatedAmerican Society After The World War Era Essay1132 Words   |  5 Pageschanging substantially within America, specifically during the World War eras. One must understand American society prior to WWI to note the significant changes that resulted in post-WWII society. Post-WWII society was dominated by the â€Å"culture of exclusion.† Essentially, the â€Å"culture of exclusion† excluded individuals from American society because of their race, class, and gender. This exclusion included people of color, lower class citizens, and women. Race was an ongoing struggle since the birth ofRead MoreWomen And Wartime Of The World War I1891 Words   |  8 PagesFor women, wartime symbolises a significant part in history. World War One and Two marked the beginning of an important era, filled with change and the introductio n of new concepts, such as women in the workforce. War completely altered the perception of gender roles in western culture, thus changing the lives of women dramatically. As devastating as both wars were, without them, women would have never been given the chance to defy society’s preconceptions of women at the time. These wars both presentedRead MoreA Brief Note On Wwi And The War1538 Words   |  7 Pages WWI began on July 28th, 1914. This war was between the allies which included  Britain, Russia, France, Italy and the  United States and the Central Powers which were Germany, Austria,  Ottoman Empire  and  Bulgaria.   In the beginning of the war when men were beginning to get drafted there were too many job vacancies. Many companies were facing a significant loss of employees due to the fact that men held most of the jobs because the women were at home performing their domestic duties. Many women hadRead MoreHow Medicine Changed American History1296 Words   |  6 Pagessociety experiences, and what postmodern societies will continue to experience. Over time, the progression of medicine affected American soldiers during times of war, changed how diseases were discovered and treated, and impacted the way 21st century Americans view medicine and medical professionals. As expected, with war comes extensive injuries. During WWI, it took a wounded soldier about 24 hours to travel from the battlefield to a hospital. Many times, the soldiers did not live through that excruciatingRead MorePatriarchal Society : An Critique Of The Environmental Influence Of Gender Bias973 Words   |  4 PagesPatriarchal Society: An Analysis of the Environmental Influence of Gender Bias in Advertisements This study will define the environmental influence of patriarchal societal values on women that create an undue gender bias in popular culture. In â€Å"Sex and Molecules†, the narrow view of sex identity through a â€Å"scientific† view of biology defines the limitations of gender roles in a patriarchal society: â€Å"And â€Å"biology† excludes the dynamic interweaving of our physical beings with our experience withinRead MoreWorld History : World War I1315 Words   |  6 PagesWhether their suffering was in the number of military forces who died, civilians who were caught in the crossfire included, or the sheer destruction of the European homeland itself. Thought it been a century since WWI, the world remembers it morbidly as exhibits and memorials commemorate WWI. At University of Delaware, there is an exhibit called â€Å"Delaware Awake! World War I at Home and Abroad.† containing many relics and paintings from that time period, each representing a certain aspect of the warRead MoreWorld War II1190 Words   |  5 Pagesï » ¿WWII Reading Questions http://www.digitalhistory.uh.edu/era.cfm?eraID=15smtID=2 1. Who was Joe Louis, why is he important, and why did he help to increase black enlistment into the military? He was important because he defeated a white boxer and encouraged blacks to enlist in the army 2. What was the first concentration camp and when was it set up? Dachau, 1933 3. What groups of people were targeted during the Holocaust? Jews, Gypsies, Polish Catholic, Russians, mentally and physicallyRead MoreThe Role Of Media And Technology During The 1920s And 1930s1535 Words   |  7 Pages focusing on the western world. Through the journalism and writing movements during the era, new technology was exposed to the public and impacted events in the years that followed. The term technology can also apply to machinery, medicine and weaponry; however, none of them corresponded with the changes to media in the 1920s and 1930s. The evolvement of media and technology in the 1920s and 1930s impacted events during the era and later in the Second World War. The development of 1920s and 1930sRead MorePropaganda During The 20th Century And The Onset Of World War1741 Words   |  7 PagesPropaganda has always held sway over hearts and minds. Although the United States’ first large-scale wartime experience with propaganda in its semi-modern form of ‘yellow journalism’ took place during the Spanish-American War , primitive forms of it have existed since the days of â€Å"the tattoo-covered Caddo warrior, whose body attests to every victory, accomplishment, or god worshiped† and â€Å"Hannibal’s titanic war elephants advancing across the Italian plain.† Even â€Å"the ‘rebel yells’ of ConfederateRead MoreThe War Of 1812 And The Boer War1522 Words   |  7 Pagesstruggle with each other. This has been made clear by the fighting either within nations, or between them. Such examples before WWI include: The French Revolution, the War of 1812, and the Boer War. But WWI would forever chang e how war was fought, and how life was lived in the world. It ushered in many changes to society. But what if none of this ever happened? What if WWI didn’t exist and the world had never heard of the scores of casualties and millions of dollars in damage? The world would,

My Computer Is An Essential Tool For Course Assignments

Each year there are new releases in the technology department with some overly priced device that Americans are dying to buy. Each device has its share of special features, advantages, and benefits to a person’s life, but there doesn’t appear to be any device that compares to the computer. Computers are able to sync information with devices such as: hard drives and printers, they are able to store large amounts of data, and they are able to carry out logical operations. Aside from the technical abilities of computers, they have become a staple in American lives. As a college student, my computer is an essential tool for course assignments and communication with professors, peers, and loved ones. Considering I am a college student, I am constantly stressing over class assignments, financial situations, and personal issues. My computer is an outlet for stress that has access to games, movies, and music. As a college student, I am always looking for an easy way to complete tasks such as cooking, cleaning, and working out. My computer allows me to view life hacks that make my life more convenient and organized. My computer proves to be a necessary tool in my college career and life because it contributes to my education, allows me to communicate, helps keep me organized, serves as an outlet for stress, and provides me with life hacks. As a full time student majoring in Biology, my computer is essential for completing class assignments and communicating withShow MoreRelatedTechnology Is The Reason Why The World Turns Essay1216 Words   |  5 Pagesrequire a computer are easier. The first computer, the birth of the internet, and the history of the first transportable devices are reasons there are many more jobs today and how jobs can be completed more efficiently. The computer was first used to store huge amounts of data instead of writing it all down (Monte Carlo Methods Applications). Later it was first used for the Manhattan Project to give a more accurate execution for the launch (Monte Carlo Methods Applications). Today the computer isRead MoreComputer Networks And The Modern World Essay983 Words   |  4 PagesComputer network technology The subject I will be undergoing in my next year will be Computer Network Technology BSc Hons. This subject looks at all aspects of computer networking in the modern world. This course also gives many computing principles such as systems analysis and database development. I have chosen this course because I have always been interested in computing and have made a few database systems while working in the army. I would like to learn more about network security and I hopeRead Moresyllabus fin6306 Quantitative methods in finance UT Dallas1311 Words   |  6 Pagesoutside of class. I check my email messages daily Monday through Friday, you can be sure I will receive your message this way. General Course Information Students are responsible for all information in this syllabus. Pre-requisite other restrictions Pre-requisite: FIN 6301 (OPRE6303 or equivalent). If you have not completed all of the prerequisites or obtained an official waiver you may not register for this class. Course Description The objective of this course is to develop students’ abilityRead MoreDescription And Objectives Of A Business Communication907 Words   |  4 Pagessocial structures in people’s lives. The ability to communicate effectively in all organizational settings is, therefore, essential. However, communicating in business is one of the most misunderstood processes. In this course, students will try to polish their business communication skills and acquire new ones in order to become the professionals the employers expect. A web-based course, this class will provide students with the opportunity to use communication technologies valued in the business communityRead MoreComputer Class At Our Lady Of Victory School1486 Words   |  6 PagesWelcome to the 2016-2017 computer class at Our Lady of Victory School! Please read this entire document with your child and sign and return the last page ONLY. This shows you and your child understand the expectations and procedures for comput er class. Class Description In computer class students will learn a variety of computer/technology skills and responsible technology use. In today’s world it is essential for students to be able to use many forms of technology effectively and responsibly forRead MoreWriting Is An Essential Part Of Life1452 Words   |  6 PagesWriting, it seems, is an essential part of life in our culture. It is prevalent throughout every stage of our lives. First appearing when we learn the skill in primary school, the responsibilities attached to some form of writing will not cease to continue through our high school years, our college years, and inevitably into our lives as working full functioning adults. Writing essays, research papers, emails, reports and reviews, writing even persists for most past retirement, only to ever end atRead MoreThe Is Essential For Surviving On A Remote Island Essay1319 Words   |  6 PagesExploration is essential for surviving on the island and in composition 102. This course demands exploration of personal values, attitudes, and thoughts to effectively examine the issues that are critical. As an unexperienced writer, this course was quite challenging, due to the lack of formal writing experience. Furthermore, the nontraditional classroom was an additional cause for concern. Being unfamiliar with the 21st century electronic instruction forged a tug of war â€Å"keep the course, change theRead MoreSpace Race Outline922 Words   |  4 PageseCampus stands for ‘Electronic Campus’. Basically eCampus is a virtual campus  that is accessible to almost every student. It is an online based, tool to help with learning and is also an electronic community center. It is a way for students and professors to interact personally through the web. This effective system offers classes collaboration and tools used for communication. It also has assessment features and allows access to a large amount of learning and teaching resources completely customizableRead Mo re NavigatingtheOnlineScavengerHunt Essay973 Words   |  4 Pagesclassroom environment is essential to your academic success. GCU’s Learning Management System (LMS) LoudCloud has many resources to help you become a successful graduate student. Directions View the LoudCloud Walk to Class Tutorial as well as search LoudCloud to find answers to the questions below. You should complete the guide while navigating the LoudCloud environment. Part A: Answer each prompt 1. List the tabs and other items on the screen when you first enter a course in LoudCloud. When youRead MoreThe Invention Of Science And Technology994 Words   |  4 Pagesbecome the essential part in human’s life. Since science and technology have connected with our lives deeply, everyone has their own stories and understanding about science and technology. Then, I will share my stories and comprehend about science and technology in my essay. First of all, by observing the development of the cellphones in my life, I changed my understanding of science and technology several times. First time that I saw the cellphone I was a litter girl. I remember that I saw my father

Belonging Past Hsc Student’s Draft Free Essays

string(125) " misfits who form a brotherhood of drunken antics that centre around the home they all share in Tortilla Flat in California\." The need to belong is a human phenomenon that is the underlying cause of our actions. As humans, we search for like-minded people with whom we can find a sense of ourselves as people. This is a product of the fact that belonging is integral to the formation of one’s identity. We will write a custom essay sample on Belonging: Past Hsc Student’s Draft or any similar topic only for you Order Now However, a sense of belonging is often achieved by following a path of alienation. Similarly, alienation leads to disillusionment with that (verbose line) which one once believed in. Apocalypse Now directed by Francis Coppola, John Steinbeck’s Tortilla Flat and Peter Skrzynecki’s poetry all deal with these three dimensions of belonging. Belonging and acceptance is integral to the formation of one’s identity. Peter Skrzynecki’s poem 10 Mary Street illustrates the security and comfort that is a product of a sense of belonging. In this case, it is a sense of belonging to a family routine that occurs daily at number 10 Mary Street. The mundanity of the routine provides stability and familiarity. Skrzynecki uses time frames such as â€Å"5pm† and â€Å"For nineteen years† to establish a sense of repetition and order in the reader’s mind. Collective pronouns such as â€Å"we† connote collaboration and inclusion in the family sphere. This family inclusivity allows the poet to establish his identity at an early age in a place in which he belongs, as shown when he describes him wandering in the garden after school. The simile â€Å"like a hungry bird† shows (avoid using ‘show’ repetitively) him to be curious and boisterous. It connotes a healthy organic childhood. In the second stanza of the poem, Skrzynecki uses images of growth and nurturing to suggest a loving family environment and a sense of belonging to the land. The quiet â€Å"hum-drum† of daily routines, such as washing clothes and gardening, suggests that the house and Skrzynecki’s parents rarely change. This conjures an image of immense strength and solidarity. Skrzynecki establishes his childhood home as an enduring sphere of safety. He does this by personifying the house â€Å"in its china-blue coat† as a friend and part of the family. The home is a place in which to remember their Polish heritage. The repetition of the line â€Å"for nineteen years† illustrates the length of time that his family have been paying homage to their ancestry to as they â€Å"kept pre-war Europe alive. The use of the Polish word â€Å"Kielbasa† not only adds authenticity and depth to the poem but reinforces the idea that, though Skrzynecki’s family has moved away from war-torn Poland to Australia, they still firmly belong to their Polish heritage and there is a link for them and their family through which to establ ish their identities in their new land. The poet mourns the passing of his childhood and the destruction of the home in which he learnt the nature of growing up caught between two cultures and the rift between the past and the future. This notion is further explored in Apocalypse Now. Colonel Kurtz was the pride of the American Military Command. Having broken from the decrepit and corrupt school of thought that was the US army, Kurtz establishes his god-like rule over a clan of like-minded natives in the jungles of Cambodia. His character extrapolates all issues surrounding America as a nation, from war crimes to environmental stability. In one of the most compelling scenes of the film, Kurtz expresses his thoughts to Willard, one of the first Americans he has encountered since his dissent. He speaks of his son at home and his fear that if he were to be killed, his son would not understand his father’s actions. At this point, the extended close up shot of Kurtz’s face, half shrouded in darkness, changes slightly as he moves further into the light. This conveys that Kurtz still holds onto the hope that his son will one day come to understand his identity and why he acted in the way that he did. Kurtz is not ashamed of his actions because ultimately, he has fully formed his identity. First he was transformed on the battlefields of Vietnam by the death and ignorance he encountered/witnessed and then again in the jungles of Cambodia amongst the natives and free thought. Therefore, both 10 Mary Street and Apocalypse Now effectively explore the concept that acceptance and belonging are integral to the formation of one’s identity. A sense of belonging is achieved by following a path of alienation. In Migrant Hostel, Skrzynecki’s family struggle to establish themselves in a new land. Skrzynecki delineates the sense of alienation that the migrants have towards the rest of Australia. The â€Å"sealed off highway† demonstrates the separation they feel from the rest of the country. The simile of â€Å"rose and fell like a finger† demonstrates that they do not feel welcomed or accepted in their new land, but are constantly reprimanded, like a naughty child. The line â€Å"needing its sanction† demonstrates how the migrants are enslaved to the entrapment they feel in the hostel. They need permission to continue living in a manner that doesn’t reflect their culture or beliefs. This alienation from their culture and freedom renders each migrant unimportant and attempts to destroy their sense of personal identity and belonging. However, it is because of this alienation that they achieve a sense of belonging and identity. Nationalities ‘found each other’ based on their accents and the town they came from. Inside the hostel, they keep the memory of their home and culture alive though they are haunted by the â€Å"memories of hunger and hate† that destroyed their countries. Skrzynecki uses the simile â€Å"like a homing pigeon† to connote the strong sense of survival and solidarity shared by the migrants. The homing pigeon is a survivor that travels great distances. Skrzynecki uses a reoccurring motif of birds throughout this poem as they have connotations of freedom and migration. This dimension of belonging is further explored in John Steinbeck’s novel Tortilla Flat. Danny, Pilon, Jesus Maria, Pablo, Pirate and Big Joe Portagee are half Spanish- Mexican, misfits who form a brotherhood of drunken antics that centre around the home they all share in Tortilla Flat in California. You read "Belonging: Past Hsc Student’s Draft" in category "Essay examples" The book is written in an entirely episodic fashion to fit with the allegory that Steinbeck creates, comparing the six men to King Arthur’s Knights of the Round Table. However, instead of knights in shining armour, they are the unruly and boisterous men upon whom the community of Monterey frown upon. Therefore Steinbeck creates a paradox within this novel because whilst this brotherhood is the only place that the men find a sense of belonging, it is also their association with each other that renders them unacceptable to normal society. Steinbeck quite obviously uses the technique of having his characters speak in language befitting the Elizabethan era. This reinforces the notion that they are all fallen from the grace of a former life not mentioned in the novel, but they are fallen together. It is also a distinguishable way from separating the adopted brothers from those in normal society. It heightens not only the sense of unreality that permeates the whole book but also the sense of alienation from the outside world. The brothers eat, drink wine, sleep and occasionally venture out to do good deeds for those around them. They live by an entirely alternative concept of time, space, possession and love. The growing sense of belonging that develops through the novel is conveyed through the slow gathering of the six men to form the brotherhood and the corresponding rising action. Once they are all convened under a banner of bemused freedom, Danny states, â€Å"we are now as one, as never such men have been before. Each member is crucial to the group’s dynamic and therefore to each individual member’s sense of belonging. This is conveyed at the conclusion of the novel when, after Danny’s funeral, the house that was their home accidentally catches fire but instead of trying to save their one worldly possession, the men allow it to burn to the ground an d then go their separate ways. The last words of the novel are â€Å"no two walked together† conveying that the bonds of brotherhood had been broken and that it was only with each other that they belonged. Therefore, both Migrant Hostel and Tortilla Flat effectively convey the idea that belonging is reached by a path of alienation. Alienation leads to disillusionment with that which one once believed in (is there a different way to express this? ). Skrzynecki’s poem In The Folk Museum describes the experiences of the poet as he becomes increasingly alienated from his heritage. After describing his parent’s typical migrant experience in Migrant Hostel, the poet now finds himself unable to empathise with a past that is not his own. The use of first person not only allows the responder to connect on a deeper level with Skrzynecki, but also highlights the fact that he is alone in his musings about a past that he does not fully comprehend. In turn, this adds to the bleakness of an already melancholic poem. The caretaker of the museum represents everything that alienates Skrzynecki from his Polish heritage. She is knitting and has grey hair demonstrating that she is a relic herself and incongruent to contemporary society, just as Skrzynecki views his dying past. The simile of â€Å"cold as water† further illustrates that the poet no longer empathises or has any emotional connection to the events of his past. Although it is not as directly referred to in this poem(weak expression) as in others, In The Folk Museum also conveys how the poet’s disillusionment with his past leads to a sense of belonging with his present. The use of personification in â€Å"the wind taps hurriedly† communicates not only the poet’s frustration but also the determination of the outside world to remind him of the pointlessness of his reminiscing about his Polish heritage. The use of alliteration in â€Å"I leave without wanting a final look† conveys his speedy exit as well as his eagerness to regain the world outside of the museum, where he belongs. This notion of disillusionment is further explored in Francis Coppola’s film Apocalypse Now. Captain Willard, an American officer fighting in the Vietnam War, believes wholeheartedly in the US army and Western Civilisation as a whole. He belongs to war. At the beginning of the film, Willard is off duty in Saigon and recounts one of his trips home. The use of direct speech narration adds depth and authenticity to Willard’s character. He states â€Å"I’d wake up and there’d be nothing. Every minute I spend in this room, I get weaker and Charlie gets stronger. † The reference to the Vietcong warriors implies that Willard is more at ease when he is fighting in Vietnam. His alienation from normal society is further conveyed by a montage of images of war superimposed with Willard’s face. The non-digetic music of The End by The Doors plays, with lyrics such as â€Å"the west is the best† that further illustrates Willard’s faith in the American way of life and war. However, at the conclusion of this montage, Willard is left naked and bleeding, wrapped in a torn sheet and screaming on his hotel room floor, a high angle shot highlighting his vulnerability. This scene is purposely designed to alienate the audience from the character and connotes the detrimental effect that Western civilisation is having on him. The repetitious rigmarole of a soldier’s life is communicated through the undershot of the turning fan in Willard’s room. He stares up at it from the bed, implying that he is physically and mentally dominated by his life and routine as a soldier. As Willard travels further and further up river in search of Colonel Kurtz, he reads increasingly on Kurtz’s life and the events that have led him to the insanity that the US army now deems dangerous. Willard experiences more of the US army’s arrogance, blood-lust and drug use and becomes steadily disillusioned with the entity that he placed his faith in. Everything that is wrong with Western civilisation is represented through the arrogant Bill Kilgore who infamously states â€Å"I love the smell of Napalm in the morning. As the boat travels further up river, there is a distinct change in lighting. Before Willard boards the boat, there is a reoccurring motif of brightly coloured flares. The camera pans directly in front of the plumes of red, green and yellow smoke so that they form a veil over the scenes of battles and civilian deaths. However, once up river, the lighting becomes softer, greener and more defined. There is a distinct lack of smoke. This implies that Wi llard is travelling both physically and mentally away from the chaos of Western civilisation and heading deeper into Kurtz’s state of mind. Finally, Coppola uses the reoccurring motif of extreme close up shots on the faces of Willard and Kurtz. He does this to communicate that these two men are not necessarily similar but that they represent contrary facets of one human entity. The extreme close up shots of Willard and Kurtz reveal them to both be acutely serious men who have come to empathise with the same point of view. However, they are distinctly contrasted. Willard is often sweaty, dirty, constantly smoking whereas Kurtz is pristine, unchanging and aloof. This signifies that they will never be able to emulate the virtues of the other’s character that they themselves are deficient. Therefore, both In The Folk Museum and Apocalypse Now reveal themselves to be texts in which the view that alienation leads to disillusionment is explored. For humans to find where they truly belong, they must be placed outside of their comfort zone. They must travel beyond what they have before and thereby find something in the world, in others or in themselves that gives them a sense of belonging. Peter Skrzynecki’s poetry, Apocalypse Now directed by Francis Coppola and John Steinbeck’s novel Tortilla Flat all successfully explore differing dimensions of belonging such as the necessity of belonging to shaping ones identity, that belonging is reached by a path of alienation and that alienation leads to disillusionment. (just check over your section on Apoc Now – it is very good, however ensure you are explicitly referring to belonging – I would suggest that at the moment it is implicit – and of course make sure you use the words of the question in your answer) How to cite Belonging: Past Hsc Student’s Draft, Essay examples

Nature vs Nurture by Art Spiegelman Essay Example For Students

Nature vs Nurture by Art Spiegelman Essay I enjoy the work of Art Spiegelman. Spiegelman uses the playful medium of comic books in order to communicate his thoughts and feeling on more serious topics. He is the only person to win the Pulitzer Prize for Fiction for a comic book. In Nature vs. Nurture Spiegelman explores the issue of gender and how much influence a parent has, (nurture), over what is innate with a child. In this entry I will describe this comic strip and give my opinion of what Spiegelmans thoughts are on the subject of nature vs. nurture. The comic strip features an academic looking father and his three or four-year-old daughter. The strip begins with the father watching his daughter play with her doll. The girls speech bubble says, Poor baby sleepy? Okay? mama gonna sing you a lullabye! The father responds with, C,mon, Nadja. You dont just want to play with toys that reinforce preconceived gender roles, do you, sweetie? After his little speech he brings his daughter a toy fire engine to play with. In order to get little Nadja fired up about the new toy the father gets down on the floor and shows her how everything works. He clangs the bell and orders passersby out of the way. The father is having a very good time playing with the toy but finally turns it over to his daughter. After looking at the fire truck for just a moment Nadjas speech bubble says, Poor little truckie! Mamas gonna wrap you inna blankee and give you a little bottle. The poor father heaves a sigh and looks thoroughly beaten. In this comic strip, I think Spiegelman is pointing out that we are who we are. I believe Spiegelman is arguing nature over nurture. In this particular strip he has an educated father trying to get his daughter to play with a truck. I find this interesting for two reasons. First, he is showing that the father has an active interest in not wanting his daughter to be limited to girl things. This is interesting because generally speaking, I believe most men would like to keep gender roles cemented in place. The second interesting thing I found, is that Spiegelman chooses to use a young girl instead of a boy. Typically when I think of people trying to equalize gender roles in children, I think of young boys. We are always trying to soften up our boys by taking away their guns and making sure they have dolls to play with, and for girls we generally offer gender neutral things, like, doctor sets and drums. Very rarely do I see people giving their girls toys designed for boys. You can see in this comic strip that the father really likes playing with the truck, maybe he is lost in his own childhood memories and wants to be able to share the excitement he felt as a boy with his daughter. I believe Spiegelman does a nice job of showing how we as parents need to accept our children for who they are. That each child is born with a personality and identity unique to them and even though as parents we might like our children to be something else, we must accept them the way they are. Even though Spiegelmans Nature vs. Nurture is short, I believe it is a powerful statement of how we perceive not only our children but other people in general. We must be willing to accept another persons individuality despite our own disappointment when our expectations are not met. As Im sure our professorial father did in this comic strip.

X-BOX Essay Example

X-BOX Essay Xbox owned and designed by Microsoft Corporation is their first endeavor in the gaming industry. It was seen that there was a lot of potential in the video game market therefore Microsoft wanted to enter this part of the industry, also because they wanted to diversify their portfolio as there concentration was mainly on software’s alone. They wanted to come up with a game console design that was superior to all other competitors in the market. At the time of the launch of Xbox there were already tough competitors existing in the market and the intensity of the rivalry was very high there fore the company had to dedicate large sums of money, time and effort in order to launch this new innovation in the gaming industry.There were other substitutes available to the gaming industry such as PC’s and other games. Since the market was doing well there was a risk of other potential entrants into the market. However among the gaming experts that were already established in the m arket were Sony that was leading the market with its expensive playstation2 (PS2) followed by the reasonably priced family entertainment, Nintendo’s game cube. Xbox was launched in 2001 in North America first, followed by Japan, Europe and Australia. Before the launch of the product itself the company spent extensive team on the research and analysis of the Xbox in order to understand their target market in a better way. Moreover the customers were at a better bargaining state as they choose their console based on the game proposal as they had information about the market.There were many challenges that the company had to face before the launch in Canada. Mugford was responsible for the marketing of Xbox in Canada.The industry trend in the gaming industry was that they took the marketing support from the third party publishers or the console manufactures. But in Canada there was not too many resources available related to this compared to US. Unlike the United States Canada p rovided only 30% of the advertisements through third party publishers and Microsoft had to work them selves in order to promote Xbox and they wanted to maximize consumer purchases and for that they needed an effective promotional campaign. Third party console publishers would prefer to work with successful game developers.Secondly Mugford had to establish relationships with the promotional partners that would have supported and helped in the building the brand, however it was Mugford’s challenge to see that none of the partnerships in the Canadian market clash with the one in US.Advertising expense was high in Canada relative to the United States. The company had a budget of Cdn$12million for the marketing of the brand.   From this amount there were $6.965 million that were assigned for the advertising for Xbox. However there were a lot of challenges that the Xbox Canada had to face during the advertising of their brand. At the time of Xbox’s launch in Canada Sony ha d already allocated a huge amount for the advertising, more than Xbox because they had a larger install base. Xbox wanted to reach global markets therefore they adopted the traditional approach of advertising in order to market their brand.Given the budget constraints Mugford had to market the brand. He wanted to use the US based advertising in Canada too in order to reach the target market, which is why he bought MTV media awards which are supposed to be the biggest media event of Canada.Mugford had to play the ad for Xbox within three weeks of launch. There was less time and too many restrictions on making this ad. However Mugford hired an ad agency which was given the responsibility of making the ad.After the analysis it was seen that the gaming experts used the internet for the information about the games. But Mugford didn’t have resources to launch the Xbox Canadian website, he eventually made one but the site didn’t have Canadian content.The Canadian retailers pr eferred having a direct contact with Taylor for distribution purposes rather than the new sales associates. However he was worried because Xbox Canada didn’t have enough resources to set up a direct distribution channel at that point in time.Another challenge that Taylor who was responsible for the distribution of the consoles had to distribute the consoles to the 700 retailers in Canada n that too at a short period of time. Not that the distribution was a problem there were other problems that were associated to it. The products that were distributed in Canada to the entire major retailers they had to fulfill other requirements too which were such as packaging requirements that included French language in order to cater to the French population in Canada. This increased the cost relative to the US market. Taylor hired three distributors to undertake this task.Taylor had to improve relationships with the retailers in the mean time as well as the game developers. At the launch Microsoft had limited consoles available for sale. But they had to convince the retailers and the gaming experts that their product will give them quality unlike the Sega claim at that time about its promises that eventually failed.Xbox was priced higher than the Sony and Nintendo. This initially did have an impact on the sales as it didn’t make Xbox the leader in the market. However later the prices were reduced in order to boost the sales for the brand.The public relations planning were another challenge faced by Microsoft. It was becoming difficult to launch the video games on time and meet the dates and thus plans things accordinglyXbox was a new brand in the market. The company wanted to reinforce the brands image of Xbox .there was various ways the company could do this. They took part in major media events. They wanted to promote the different games of Xbox .they wanted to increase the market share of Xbox. The company had clear marketing objectives. They wanted to im prove the relations with the retailers and game developers; this was done spending a major portion of their budget on the advertising of the brand. They had a limited budget allocated by Microsoft and they had to plan their strategy according to that.They had a planned marketing mix which comprised of the 4p’s of product, price, place and promotion. They wanted to maintain the price o $299 Canadian dollar. This included many things such as increasing the shelf space for Xbox, sponsoring various events, and a commission system for the sales team to increase the sales and the workers motivation.They had a proper research plan that was focused on getting to know the target market. This would have made it easier to promote the product and the brand. They came to know the different kinds of customers who are going to buy the product, the gaming experts were the actual people the company wanted to buy the product.They organized a developer tour in which they promoted four of the Xb ox’s games .at the launch time the product was supplied to all the stores across the country. Moreover in order to reach his target market .he even derived his marketing campaign in the 80% universities of Canada. He even used print media to inform the students about Xbox.A very attractive part of the marketing was an Xbox bus that was suppose to drive all over Canada. This was an ideal way to target the customers that Xbox wanted to. The bus had all types of Xbox games and equipment. It brought excitement among customers. It was to encourage people to buy video games console. Mugford’s public relations efforts were to strengthen the brand. Those people were hired who were enthusiastic and knew about the work.Microsoft had to come across various distribution challenges in all this process. When Microsoft realized that the price they are charging is not giving value to the customers, which are what the customers perceived about the brand. They started to work on that. I t lowered its price and came second in the market.The Xbox strategy was focused and clear. Microsoft was clear about their target and based on that they were making their financial and marketing strategies. The promotional campaign, the launch and the distribution was all based on that. They hired the right kind of people who would do the work such as Mugford and Taylor who gelled well with the entire plan. The launch was planned and implemented across Canada.The market in year2/year3 situation is changing. In year 2 there was a positive growth rate of Xbox in the market. Xbox became the next generation console .the market share fr the Xbox reached a 24%.there was a growth of the sales as compared to the previous year of 48%.by this time the next generation video game system came second in the united states, across Canada and Europe and was doing very well. December was the year when the company made the highest sales. In Canada it was selling at a very fast rate. The sale was incre asing.They had a different plan for year 2 marketing. They wanted to reach the customers and gain long term success and commitment from the customers. The public relations and journalists were responsible for to promoting the gaming industry by writing about it.   Consumers were interested in the gaming industry there was an upward trend on the sales of such game consoles at this time of the year. The advertising cost in Canada was high as compared to the United States.However in the year 2002 it was still continuously showing a positive growth in the market. During the start of 2002 Sony was dominating the market with the market of 43% while Nintendo had taken the second place with a 30% there was a growing popularity and the sales of the console increased 6%, the demand for the play station 2 fell by 36% in the same year. Nintendo’s game cube fell by 22% but by this time Xbox had already captured around 27% of the gaming industry’s share. There was also an increase in the hardware demand of the Xbox as compared to the other competitor’s brand of Sony and Nintendo their market share fell by 58% in the same period. With the growing success of the Xbox Microsoft had plans to launch it at other places too such as Korea, Austria m Denmark, Finland and Switzerland. Microsoft had 50 action packed Xbox game which was part of the popular Xbox live. This many number of games online were more than many competitors.Mugford was concerned that the brand did not come on the second position however the amount of success and sales the brand got considering the amount of finance and resources that was available to him it was good enough and they were confident that very soon the brand is going to grow big in the future and the sales will increase. But Microsoft had to work on this in order to maintain this position because Sony was also doing well and they during the next holiday season and that would give a tough competition.Microsoft was assigned a bu dget for the implementation of the plan. the amount of finance available is very important because all your marketing decisions which include planning for the advertising, promotions, sales , launch , paying the workers, the production and distribution is based on that The working strategy, everything is interconnected. The more finance one has then you can choose to spend on them. As is the case here the marketing budget is restricted for Xbox.Therefore the advertising plans and promotions are based on the amount of budget. Based on the finance there are various advertising and branding techniques are implemented such as print media and other means of promotion such as Xbox bus and the event marketing. There are events on campus that Microsoft sponsors such as sporting events of football , hockey and basketball, music bands and performance of bands. Mugford was given cdn$12 million for the launch of Xbox in Canada. and then it was based on this overall marketing expenditure that Mu gford decided to allocate a share of Cdn$6.965 for the advertising .the advertising cost in Canada was more as compared to the united states and this was a challenge for Mugford such things tend to have an impact on the over all strategy for the business and the product.When he wanted to create a Canadian website he didn’t have the resources to do this.   Your financial implications also tend to have an effect on the kind of workers you are going to hire. When you don’t have enough finance to pay and hire truly enthusiastic people in your team then your product will not do well. The retailers wanted a direct relationship with Taylor which was not possible because he didn’t have enough resources to create a direct communication channel. Moreover the company had to bear the cost of packaging and labeling more because in Canada the packaging also required everything to be written in French and that of course added to the cost. Taylor hired extra sales representat ives in his team because he wanted qualified team of workers to help him with the sales. The financial implications tend to affect the goals of the brand.

5 Steps to Determine Your LinkedIn Profile Focus by guest blogger Jill Schaefer

5 Steps to Determine Your LinkedIn Profile Focus by guest blogger Jill Schaefer You are a multi-faceted human being and yet you only get one LinkedIn profile (or two if one of them is in a second language). Perhaps you are unsure where to focus as a professional and thus how to present yourself in your profile. The question â€Å"Who am I?† is an important one for job seekers and professionals, and it’s not always easy to answer. You: The multi-talented All of us are good at MANY things; but the fact is you can’t be everything to everyone- especially as a job seeker. As Martin Yates, CPC, author of the famed Knock ‘em Dead series, elaborates in Knock ‘em Dead 2012: The Ultimate Job Search Guide, â€Å"People get hired based on their credentials not their potential†¦ Decide on the job that will be the easiest sell for you and the easiest buy for an employer.† In the almost two years that I have been writing LinkedIn summaries for The Essay Expert, I have encountered clients who attempt to be all things to all people. They want to highlight their experience in A, B, and C industries and their accomplishments at X, Y, and Z jobs, AND promote their small business- all within the space of 2,000 characters. Sound familiar? You may think this broad-ranging type of summary says, â€Å"I’m dynamic and versatile.† In reality, most readers interpret it as, â€Å"This person is confused, random, and indecisive.† 5 Step Plan Here’s how to convey focus and strength in your LinkedIn summary: Step 1: Pick one thing The first step to finding your LinkedIn focus is to zero in on the PRIMARY job that you’re after or the PRIMARY professional pursuit you want to come across loud and clear in your profile. How do you do that? Back to Martin Yates’ words of wisdom. â€Å"Based on the skills you possess today, what is your primary job target?† Step 2: Find job descriptions for your target job or profession. Identify keywords. Look up 3-5 job descriptions for your target job category. For example, if I am looking for a marketing or communication manager position, I would go to indeed.com, monster.com, or careerbuilder.com to find posted positions, such as Marketing Communications Officer or Marketing Services Manager, that employers are actively recruiting for. You don’t have to limit yourself to a certain geographic area for this exercise. The point is to learn what job title is most commonly used and what language employers use to describe the job’s requirements. What is the problem a person in that role must solve? What skills would an ideal candidate have? (Note: If your target job requires you to do things that you hate, go back to Step 1.) Copy and paste the contents of the job descriptions into an electronic file or print them out. Highlight mandatory skills from the job descriptions. What keywords- the words that LinkedIn recruiters and hiring managers would search on- keep popping up? Hint: â€Å"team player† is not a keyword phrase, â€Å"alliance management† is. Learn more about keywords in Brenda Bernstein’s Baffled by choosing keywords for your LinkedIn Profile HEADLINE post. Make a list of the most common keywords from the job descriptions. You might want to use Wordle.net to help out with this part. Step 3: Identify your accomplishments With your target job position in mind,   create a list of your top five relevant accomplishments. Organize each accomplishment into a Situation/Action/Results format: Briefly DESCRIBE THE SITUATION or problem. List the ACTIONS YOU TOOK to amend the situation. Describe the RESULTS YOU ACHIEVED. Use quantifiable statistics and metrics, if possible. Step 4: Evaluate how you match up Compare and contrast the similarities between the job descriptions and your accomplishments. How do you match up? If you do, great! If not, it’s time to re-evaluate whether you have matching experiences or successes in the areas that are important to an employer. Step 5: Be THAT person Make sure everything you say about yourself on your LinkedIn profile supports your ONE target position or singular professional objective. Don’t muddy the waters by including keywords from everything that you’ve ever done in your working life. Keep it focused. Remember if you decide today that you’re most qualified to be a genie and tomorrow you decide you’d rather be a zookeeper, you can change your LinkedIn profile accordingly. It’s a living document that reflects who you are as a professional right now. Once you’ve updated your LinkedIn profile, start monitoring the â€Å"Who’s viewed your profile?† section on the right side of your LinkedIn home page. How many times has your profile appeared in searches over the past few days? If your hits are in the single digits, change a few keywords, reassess, and repeat until your numbers go up. Feeling lost? The Essay Expert is here to help you find your professional self. We have helped many a client with multiple professional personalities benefit from a focused, successful LinkedIn summary. About Jill Schaefer: Jill is a professional copywriter and freelance writer who lives in Madison, Wisconsin. She specializes in environmental communications, connecting with clients, giving LinkedIn profiles a makeover, and producing compelling copy. View winning LinkedIn summaries Jill co-wrote for The Essay Experts clients: Shashi Dosaj | Marissa Keller Outten | Michelle Henry

Are the virtues of justice, prudence, and beneficences suffient for a Essay

Are the virtues of justice, prudence, and beneficences suffient for a good life - Essay Example Secondly, it leads people to become biased to the attitudes and interests of the society rather than helping them to act impartially with all human beings. Lastly, the view of Adam Smith is unclearly justified. This essay will analyse Adam Smith’s views about living a good life and its criticisms. First, the essay examines Adam Smith’s view on the issue and its strengths and weaknesses. The essay will also highlight the criticisms of Smith’s view and their strengths and weaknesses. Lastly, it will provide my position about the issue. In this essay I will conclude that the virtues of justice, prudence, and beneficences are very essential; but they are not sufficient for a good life. Other considerations that need to be observed include rationality, human development and scientific approach of solving problems. These additional factors work with the moral virtues suggested by Adam Smith to enable the society achieve good life while meeting the interests of human beings without bias. Being happy is enhanced by living morally and having enough resources to support individuals and societies to solve their problems and resources. Therefore, human development in terms of soci al, economic and political advancement supports human life and enables people to live morally and happily. In the book The Theory of Moral Sentiments, Smith attempts to explain the source of morality, and why people exhibit virtues and decency even if they may conflict with their self-interest (Roberts, 2014). In the opening sentence of the book, Smith argues that even though human beings may be selfish, they still care about the happiness of other people (Roberts, 2014). Although one may not benefit from the happiness of others, they are usually pleased to see that they are happy. Smith argues that a human being should be totally virtuous in order for the economic system to function in such a way that it can maximize wealth. As a philosopher, Smith argues that there

Marketing Presentation Report Coursework Example | Topics and Well Written Essays - 1250 words

Marketing Presentation Report - Coursework Example Tele Cinch’s and Blackberry’s core and actual elements and finally compare their distribution and marketing communication strategies from a critical point of view. Furthermore, the report will evaluate whether their strategies are similar or dissimilar to that of each others. Identifying the Products’ Core, Actual and Augmented Elements Tele Cinch 1.0 The innovative designing of the phone has deliberately contributed towards the modernised definition of smart phone devices by providing unique features such as large buttons and long lasting battery power. Furthermore, core elements, such as heating function and speech dialling are especially integrated in the handset to provide convenient facilities to the aged groups that the brand targets the most. Moreover, the brand assures its customers that it is user friendly and easy to use among all other available smart phones. Furthermore, in relation to its distribution operations, it assures to deliver the product wit hin 48 hours at any place desired by the customer. In addition, the brand provides augmented elements like 3 years guarantee to all its products along with a replacement warranty to enhance its customer relationship providing assistance through its technical support team. Blackberry Bold 9900 The brand claims that this actual product is the thinnest smart phone in their product line up. The uniquely integrated ‘Liquid Graphics’ touch screen ensures life time durability to the customers while using its features such as swiping, zooming and pinching photos and videos. A few core elements incorporated in this product are ‘Vlingo’ which enables ‘speech to operate’ facilities that enable the user to use their voice for writing messages, opening applications, setting statuses on Twitter along with numerous other activities. Moreover, the brand claims that its operating system makes it the fastest Blackberry till date (Research In Motion Limited, 2012 ). The Blackberry Bold’s augmented elements are its innovative applications that are available to the user free of cost, its built-in Near Field Communications (NFC) that enables connecting with other NFC enabled devices and the useful accessories that the brand provides for the convenience of the users, such as travel charger, Bluetooth headsets and external battery charger bundle (Research In Motion Limited, 2012). Comparing the Distribution and Marketing Communication Strategy Tele Cinch 1.0: Distribution Strategy The brand uses traditional style of distribution process that include finished products transferring from manufacturers to the wholesaler to the retailer and finally to the end customers (Bucklin, 1965). Furthermore, the brand, at times follows different approaches of skipping the wholesaler and transferring directly to the retailer or skipping both the wholesaler and retailer and selling it directly to the customers. Blackberry Bold 9900: Distribution Strategy T he brand uses various modern approaches while distributing its products. It focuses on partnering with resellers to sell the various products. The products are also sold directly to the c

Dell Business Analysis: Organisation and Effectiveness

Dell Business Analysis: Organisation and Effectiveness Summary The research is about study of distribution channel management at Dell Computers, UK. My work is more practical in nature, studying the Distribution Channels of Dell, both at a strategic and an operational level. I would be analysing the business function on its efficiency and effectiveness, comparing with the other industry performers. I would mostly be comparing the function against Sony Electronics, the most respected name in multi-channel distribution network; Acer, pioneer of value computing products and proprietary brands like Advent. The research aims to analyse and study the distribution channel of Dell in UK, distribution channel of its competitors, efficiency and effectiveness of Dells Distribution channel as compared to its competitors. And based on the research and analysis propose recommendations to enhance its effectiveness. The literature review section of the dissertation explores the definition of distribution, channel, and distribution channel and distribution channel management. Apart from that the section also examines the activities and the levels of distribution channel. The latter half of the section focuses on the distribution strategy adopted by Dell, Sony and Acer. Research is conducted by means of case study as well as survey. Case study analysis incorporates the study and effectiveness of the distribution strategy of Acer, Sony and Dell. Two set of questionnaires are designed to collect data from the end customer and the channel partners. Apart from that secondary data is used from from books, journals, company reports and documents, government websites whereas primary data is collected by means of survey questionnaire distributed channel partners and the end customers. In all 50 questionnaires are collected duly filled out of 60 questionnaires being sent out to the end customer whereas the questionnaire for the channel partners was send to 50 channel partners out of which only 30 responses were received. Questionnaires were sent out using survey distribution services of a web site. Care was taken to ensure that diverse demographic is covered for the survey. The research has its own drawbacks such as the work limited to the English market. Financial and time constraints of my semester mean that Im not able to conduct a global research that would be more apt in this case. Another limitation is most of my work is conducted through a personal observation method; as such it is prone to my personal bias. Thirdly distribution channel model is a sensitive piece of company information. As far as information on the competitors distribution channel is concerned its bit difficult. CHAPTER 1: Introduction This chapter will introduce the topic, specify the key aim and objectives of the dissertation, discuss the research approach and state the dissertation outline. The key aim of this chapter is to establish the foundation for the research topic by giving out basic information. 1.1 Introduction The research is about study of distribution channel management at Dell Computers, UK. The dissertation is more practical in nature, studying the Distribution Channels of Dell, both at a strategic and an operational level. I would be analysing the business function on its efficiency and effectiveness, comparing with the other industry performers. I would mostly be comparing the function against Sony Electronics, the most respected name in multi-channel distribution network; Acer, pioneer of value computing products and proprietary brands like Advent. Dell Inc. is a multibillion dollar, multinational technology firm that manufactures, develops, sells and supports personal computing and computer related products. Dell has seen a rapid growth to become one of the top three vendors in the PC manufacturing industry, and has seen a substantial increase in share price and market value. While many other companies were unable to handle the demands of the competition, Dell has proved successful in such an environment. The main key to success to Dell has been its two innovative practices that is direct sales and build-to-order business model. This model is simple as a concept but highly complex to execute, especially in the present conditions of rapid growth and change. Dell has continually renewed and extended its business model while striking a balance between control and edibility. Dell made changes in its design, manufacturing, procurement, and logistics processes to reduce the costs, and to speed up the entire distribution system. It has expanded into International markets and it started making notebook and server product lines which has led to extraordinary profits for dell, and has given a great market value for the company. Dell has reached sales of $18.2 billion by the year 1998, with a profit of $1.46 billion, and Dells market share in the PC market grew from 3% in 1995 to 9.2% in the year 1999 with stock price increasing by 40 times. Dells market capitalization has reached $100 billion. 1.2 Research aim and Questions The primary purpose of my research work is to analyse the role distribution channels play in the functioning of a business, both in the long run and in the short run. My study is to present a detailed description of the unique distribution channel adopted by Dell Inc., analyse its efficiency and effectiveness, identify possible loopholes and put forth recommendations for development. My study is being undertaken with an aim to answer the following research questions: * How are the various distribution channels organised within Dell Inc.? * How does it compare with its competitors? * How effective and efficient is this channel management at Dell? * What can be done to make it better? The four research questions are the guiding blocks of my entire research and all of the work would be done, keeping them in view. Distribution Channels within Dell: I would be looking at Dells innovative distribution channel management which has literally revolutionised the importance of Direct Marketing in the consumer electronics space. Direct marketing is still the primary distribution mechanism within Dell. I would be documenting the evolution of this concept within Dell right from its customized sales regime during PCs Limited to the complex and sophisticated systems that it employs currently. I would be presenting a visual of the entire distribution network that it stands at today. Comparison with its competitors: I would be comparing the dynamic distribution systems of its arch rivals. Sony and Acer are the brands that I would be concentrating upon. I would be looking at the strategies adopted in different economies, though my primary concentration would be on the English markets. Efficiency and Effectiveness: I would be conducting an efficiency and effectiveness test of Dells powerful distribution network against its competitors. This would be an empirical study. I would be concentrating on the parameters of Customer Satisfaction and Vendor relationship management. Recommendations: Finally, I would be putting forth recommendations for future developments along with the cost benefit analysis of such implementations. 1.3 Research approach The study is conducted by collecting secondary data and primary data. Secondary data is collected from books, journals, government websites, company documents whereas primary data is collected by means of survey questionnaire distributed among channel partners and the end customers. Participants of research would be intermediaries in the distribution network and the end customer. In order to select the participants the study has made use of stratified random sampling method in order to make sure that major demographic segments are represented while selecting the samples (Rao Skinner, 1996). Questionnaire design consists of two parts. The first part contained the demographic information while the second part dwelled on each of the subjects perception on each variable using five point likert scales from 1 (â€Å"Strongly Agree†) to 5(â€Å"Strongly Disagree†). The study did not require any assistance from a third party or any other institution. In order to collect data the study made use of web portal survey to distribute survey and get responses. The system was designed in such a way that the respondent have to submit all the answers. Out of 60 questionnaires, responses for 50 surveys were obtained. The duration for the survey was kept as two weeks, a reminder mail was being sent to the respondents at the end of week one to remind them. 1.4 Importance of the study Organizations have been undergoing strategic changes over the past decade. More so in the past couple of years. The current recession has proved that risk management and strategic planning are most vital for an organizations long lasting and self-sustaining performance. My work will strive to highlight one such areas of strategic thinking and inform the senior management about the benefits involved. 1.5 Research Scope My work would primarily be concentrated on the UK market. Though Dell is a global corporation with intermediaries present across the globe, all working towards forming an effective value chain to maximize business potential and ensure efficiency in operations; UK being the second biggest market after the US will be a general approximation of the entire organizational behaviour. Furthermore, the cosmopolitan nature of London and demographic diversity ensures that it would be a close estimate of the general population. 1.5 Limitation of Research I intend to undertake my research as comprehensively as possible. As in any research work, inherent are some unavoidable drawbacks in my study. Few of them are: * Financial and Time Constraints: As outlined before, the scope of my work is limited to the English market. Financial and time constraints of my semester mean that Im not able to conduct a global research that would be more apt in this case. * Personal bias. Most of my work is conducted through a personal observation method; as such it is prone to my personal bias. However as the person who is to do the entire research right from formulation of research questions to recommending solutions, I would be most qualified to comment on the topic. * Information Constraints. Distribution channel model is a sensitive piece of company information. Though I have secured access to Dell, wherein I could do all the data mining myself, the extent of information that I would be able to muster about the rivals model is still to be seen. 1.5 Dissertation outline The structure of the dissertation is as follows Chapter 1: Chapter 1 encompass introduction to the topic, followed by brief background into the research topic. This beginning chapter also lays bare aims and objectives of the research followed by structure of the thesis. Apart from that this chapter also gives information on the research approach adopted and the limitations of the research. Chapter 2: The literature review section of the dissertation explores the definition of distribution, channel, and distribution channel and distribution channel management. Apart from that the section also examines the activities and the levels of distribution channel. The latter half of the section focuses on the distribution strategy adopted by Dell, Sony and Acer. The final section compares the distribution strategy by all the three players. Chapter 3: The thesis then moves on to methodology section wherein the research model, research framework and data collection methodology is discussed. Questionnaire method is used to collect the necessary data from the consumer. Chapter 4: This chapter explores data findings Chapter 5: This chapter presents the conclusion. Chapter 6: This includes references using Harvard referencing style Chapter 7: This includes the Appendix 1.6 Summary The chapter introduced the topic of the dissertation, specified the key aims and objectives of the research. Discussed the research approach in form of secondary and primary data collection through the means of questionnaire and clearly stated the limitations of the research in brief. The chapter also outlines the research structure specifying the contents of each chapter. Chapter 2: Literature Review During my research, I would primarily be looking towards the concepts of Distribution Channel and its management. I would be guided by the various contributions in the field, though my work would primarily be influenced by the theories and suggestions of Philip Kotler in the area. A Professor of Business Studies at the Kelloggs Business School, Kotler is often regarded as the ‘Father of Modern Marketing. My work also coincides with various other management thinking like Consumer Behaviour, Relationship Management, Marketing Mix and Optimization, among others. 2.1 Definition 2.1.1 Distribution Kotler (1996) states that distribution is a key element in the marketing mix (place amongst the 4Ps). It is the systems and practices in use which make a product or service available to the consumer of such a product or service. 2.1.2 Channel Channel is defined as â€Å"a set of interdependent organizations involved in the process of making a product or service available for consumption or use† (Gorchels, West, Marien, 2004). It can also encompass physical movement, warehousing, ownership of the product, presale transaction, post-sale activities; order processing, credit and collections; and other different types of support activities (Gorchels, West, Marien, 2004). 2.1.3 Distribution Channel The Distribution Channel is the chain of intermediaries, each of them passing on the product or service to another intermediary until it reaches the consumer. The business dictionary defines it as â€Å"The route by which a product or service is moved from a producer or supplier to customers. A distribution channel usually consists of a chain of intermediaries, including wholesalers, retailers, and distributors, that is designed to transport goods from the point of production to the point of consumption in the most efficient way† (Dictionary, 2010) Another definition of Distribution channel states â€Å"A group of independent and interdependent organizations involved in the sale and movement of goods and services to the end users may be called a distribution channel or network† (Gorchels, West, Marien, 2004). More specifically, a distribution channel is: * The transfer of goods from manufacturer to the end user. * Route of a company for distributing the goods. * The process of moving goods from the manufacturer to the consumer. * A supply chain consisting of all parties in between production to the end user. 2.2 Types of channel members The activities in the distribution channel can be carried out by the marketer himself or it can be carried out by specialist organizations. The specialist organizations and the channel members can be categorized into two types. * Resellers * Specialty Service Firms. Resellers are the companies which usually buy and take the ownership of the products from the manufacturer with the intention of selling to end consumers. An organization can have one or more than one reseller in the chain. The network or chain of resellers is known as reseller network. The resellers can be further classified into: Retailers: A retailer sells the product directly to the end customer. Wholesalers: Wholesalers buy the products from manufacturer or other wholesalers and then they sell the products to the retailers. Industrial Distributors: They are the ones who sell products from one business to other, they are suppliers who buy the goods and sell it to another firm. Specialty service firms are organizations that do not take the ownership of the products. They also provide additional services along with the products. Specialty firms can be: Agents and brokers: They are the firms which bring together the suppliers and buyers and mediate the sale and they charge a fee for this kind of service. Distribution service firms: They provide services which help with the movement of goods in the distribution channels like transportation, processing and storage of goods and products. Others: They are the firms which provide other services to the channels in distribution like insurance, routing assistance etc. The distribution channels consist of many parties among which each of them is trying to meet their objectives. Relationships between channel members should be strong with each others especially on which they are depending for the further distribution of product. 2.3 Levels The arrangement of the distribution channels can be classified into two types: * Independent channel arrangements. * Dependent channel arrangements. Independent channel arrangements: In this type of arrangement the channel members negotiate deals with others which do not result in the binding of the relationships. Channel members are free to make arrangements which they feel is in their own and best interest. An individual member decides what is best for them and not the entire channel. This is also called conventional distribution arrangement and often significant conflict as each member decides what is best for him and not in concern with the entire channel As shown in the figure 2 there are four levels of distribution channels. Channel 1 is called the direct marketing channel which is the distribution of products or services from the manufacturer to the customer. The best example for this channel is Dell which does not makes use of any intermediaries to distribute its products to end customers; there are no retailers, agents or wholesalers. The channel does not have any intermediaries. This type of channel helps to eradicate the excess cost and also helps to have good control over the quality and marketing. The other three channels fall in the category of â€Å"indirect marketing channels†. As shown in the figure 1, the second channel has one intermediary, if the market is a consumer market the one intermediary is basically a retailer. Electronic consumer goods market of UK is an example of second type of channel arrangement. In this type of distribution arrangement the companies sell good to large retail chains, example would be Sony, Canon, and HP selling their electronic goods to large retail chains such as Dixons. These retailers in return sell the goods to the end customer. As shown in the figure Channel 3 consists of two levels which are the wholesaler and the retailer. The role of the wholesale in this channel is to buy the products at bulk from the manufacturer and then sell the same to retailer in smaller quantities. This model works best for retailers on small scale and not for big chains such as Dixons. This type of distribution channel is best when there are large number of small retailers and not big companies. Example in this case would be the medical drugs distribution market in the UK. The fourth channel has added level to it in the form of agents who work as intermediary between manufacturer and wholesaler. The agent acts as representative for both the sides. This works in textile market. Figure 2 gives information on the four types of distribution channel. Dell follows the manufacturer to direct customer channel thus discarding the intermediaries in between. Source: http://nptel.iitm.ac.in/courses/IIT-MADRAS/Management_Science_II/Pdf/1_4.pdf A direct distribution channel is where a company sells their products direct to consumers. While direct channels were not popular many years ago, the Internet has greatly increased the use of direct channels. Additionally, companies needing to cut costs may use direct channels to avoid middlemen mark-ups on their products. Distributors, wholesalers and retailers are the primary indirect channels a company may use when selling their products in the marketplace. Companies choose the indirect channel best suited for their product to obtain the best market share; it also allows them to focus on producing their goods. Though, in practicality, a number of other players exist, they can be generalised to the above. The specific channel of distribution adopted by a company depends, to a major extent, on its business model, the industry type and the scale of its operations. As an Instance, Sony has its own set of company operated exclusive showrooms. The strong brand equity of Sony, the scale of its business and clearly identifiable product differentiations that it enjoys with the consumers, allow it to leverage on its economies of scale and scope by operating its own outlets. Directly, this result in better margins for the company and indirectly it helps building on its already demanding brand leadership. Dell, on the other hand, relies more on online sales. This is because of the organization of its service delivery utility. Dells business model is based upon its centralised manufacturing facilities, rather than the nuclear organization at Sony. Online sales suits such a strategy by negating the high costs of transportation and inventory planning issues involved. A manufacturer selling a physical product might require three channels: Sales Channel, Delivery Channel, and Service Channel. In Our case, Dell uses telephone and internet as sales channels, express mail services as the delivery channel and local repair people as its service channel. 2.4 Distribution Channel Activities Distribution includes different range of activities (Richard Gay, 2007) * Linking many suppliers to provide wide range of consumer choice * Assist the exchange process identify the needs of the buyer in the context of product categories, quantities, range etc. and devise manufacturing, inventory and packaging schedules to fit. * Marketing information: This encompass collection, distribution and analysing marketing research information such as the past sales data about the players within the organizations marketing environment. * Promotional activities- This involves setting of promotional objectives and activating the various elements of the marketing communications mix and measuring their effectiveness, this will encompass identify and communicate with prospects. * Pricing: Deciding on the sales terms and conditions at each stage of the value chain * Risk management This includes analysis and resource sourcing required for involvement in the channel , the degree of control and influence and the potential benefits such as revenue and profit generation. * Physical Distribution Management It includes the transportation all aspects of warehousing management and information flows. Other Activities that may be part of the distribution channels are as follows: * Order Generation. * Handling of Goods. * Shipping of Goods. * Storage of Goods. * Display of Goods. * Promotion of Goods. * Sale. * Feedback. 2.5 Distribution Channel Management Distribution Channel Management is all about getting the product or service to the right people at the right time under the constraints of profits, efficiency and effectiveness. Successful marketing does not end when a business has developed a product or service and has found its appropriate target audience with a view to selling it at the right price. The next issue that needs to be faced is how they are going to distribute and sell this product/service to these people- the consumers. When a product/service is purchased by a consumer, it may have been bought directly from the business, or it may have been through a number of intermediaries (wholesaler, retailer, etc.): these are known as distribution channels. Small businesses need to acknowledge the different types of distribution channels to utilize sales potential. Distribution channel management involves a lot of channel decisions, strategic alternatives and numerous linking concepts, all of which would be explored in my research paper. Distribution channel management involves a lot of channel decisions, strategic alternatives and numerous linking concepts. The PC industry is driven by rapid technological improvements in components, particularly microprocessors, other semiconductors, and storage devices. The improved performance of hardware has been matched historically by increased complexity of software, creating demand for the latest hardware. Figure 2 PC Supply Chain This means that time is a critical competitive factor in the industry in two ways: * Firstly, excess inventory loses value (at an estimated 10% per month 😉 and costs money; * Secondly, products incorporating the most advanced technologies are in high demand and carry a price premium. As a result, companies that minimize inventory and bring new products to market faster can reduce costs, increase market share, and maintain higher margins. Two factors come into play in determining the ability of PC companies to manage inventory and introduce new products. First is the standardized, modular nature of the PC. PCs are built from standard components, using common architectural interfaces determined largely by Intel, Microsoft, and, earlier, IBM. PC makers also can outsource much of their production and purchase components from a well-established production network of contract manufacturers and components suppliers. This makes it quite easy for PC companies to introduce new PCs with the most advanced technologies. By the 1990s, PC makers could no longer gain much of an edge by virtue of design and manufacturing, as everyone had access to the same technical information and supply base. The difference among PC companies was determined increasingly by the second factorâ₠¬â€the structure of distribution. The traditional distribution system of the PC industry is an indirect model often referred to as â€Å"the channel†. The PC maker sells its products to distributors, who buy products from many manufacturers and then sell them to a variety of retailers, resellers, system integrators, and others, who sell products and services to the final customer. This distribution system was an effective means for distributing high volumes of PCs with a variety of configurations to reach a broad customer base. However, it had inherent weaknesses that left it vulnerable in a time-based competitive environment. First was its reliance on market forecasting to drive production. Even the most successful PC makers, such as IBM, Apple, and Compaq, were chronically bedevilled by their inability to accurately forecast demand in a market driven by ever shorter product cycles. They were either caught with short supplies of hot products, causing them to lose sales to competitors, or stuck with excess inventories of slow sellers, which clogged the distribution channels and often had to be sold at a loss to move them out. Even with the best forecasting, the indirect model was plagued by the need to hold inventory at each step. In the early 1990s, it was common for PC makers to have up to 90 days of inventory on hand and in the channel. The high inventory costs and lack of responsiveness of the indirect channel meant that there was an opportunity for someone who could a way to circumvent the channel. The company that seized this opportunity was Dell, which pioneered a new business model based on selling PCs directly to the final customer, and building the PC only when an order was received Selling directly removes two links in the supply chain where inventory could build up and also enables Dell to know its final customers, provide better service to them, and promote repeat or expanded sales to them. Build-to-order production allows Dell to introduce new technologies as soon as customers want them and makes it possible to adjust production to demand very quickly. It also means that Dell does not purchase components and assemble PCs until it has received payment from the customer, giving the company a negative cash conversion cycle in which it receives payment from customers before it must pay suppliers. The current environment for the computer hardware industry is shaped by several macro forces. Primarily, Dell and its competitors are influenced by economic, demographic, technological and national forces. Government, social, physical and national forces peripherally affect the computer hardware industry to varying degrees. The commoditization of the personal computer—a vital tool for business and consumer. Customers- are a key driver for the economics of this industry. Corporate spending accounts for 80% of all technology spending, and economic conditions decreasing business capital expenditures has a negative and direct impact on the computer hardware industry. While this industry is mature in the U.S., leading to decreased growth expectations, computer spending by other countries around the world will likely fill this void. Pricing in the computer manufacturing industry is extremely competitive. IT reflects the rapid pace of technological change and decreasing PC costs. Since 2000, the prices of chips and disk drives declined and the standardization of primary components of PCs led to a decline in PC prices. Direct sellers, including Dell, have traditionally been able to under-price indirect sellers in the industry including Compaq and HP. However, most PC vendors now offer a desktop model for less than $500 and a laptop for $700. Key success factors for companies in this industry continue to evolve as the industry matures. Specifically, they include: * Competitive prices * Superior relationships with suppliers * Product customization for business and consumer customers * Quality customer service * Excellent cost structure 2.5.1 Channel Issues Some of the channels issues that the companies face are as follows Product related issues Promotions related issue Pricing related issues Target market related issue Product related issues: The nature and type of the product decides the distribution option that should be chosen for the product. A few products require special handling. Ex. Flowers, Fragile goods etc. Promotion related issues: The type of promotions that are required to sell the products to the customers also decides the distribution options; there are products which require an extensive contact of the sales person with the customer like automobiles etc. and there are products which require no sales assistance from the sales person like milk etc. Pricing issues: The price at which the marketer desires to sell their product also decides the distribution option for the channel if a product is prices really less it cannot have many members in the distribution channel as each one of them looks at making their own profit in the channel. Target market issues: The distribution channel is successful only if the product can reach the right customer. Choosing a distribution channel is the path to reach the target customer. A key decision in setting of a channel arrangement is for the marketer to choose the approach to reach his target customer in the best possible manner. 2.6 Dell 2.6.1 Company Background Dell Inc. is a multibillion dollar, multinational technology firm that manufactures, develops, sells and supports personal computing and computer related products. Based out of Texas, it employ

Italian Neorealism

In the period between 1943 and 1950 Italian cinema was dominated by Neorealism which became the most significant film style of post-war Europe. Formation began back in 1936 when propagandists opened modern Cincitta studios and the film school name ‘Centro Sperimentaledi Cinematografia’. Along with the opening of schools such as this was a movement that placed a group of cinematographers under full-year contracts, among them was Carlo Montuori who used his classic techniques in creating ‘Bicycle Thieves’ (1948) one of the most well known films produced during the Neo-Realism movement. Perhaps also one of the most influential directors was Roberto Rossellini who directed Rome Open City at the end of WWII. Many directors and influential films such as this began to change and shape the way Italian films were made and what their relation to society was like. The neorealist style was developed by a circle of film critics that revolved around the magazine Cinema, despite a severe lack of funds and equipment the Neorealist film makers sought to reveal truth of the everyday life. Filming outdoors in natural light and starring nonprofessional actors, it was a return to the Lumiere ethic of framed reality. NeoRealism became a style of film which was characterised by stories that were set amongst the poor and working class people. Realism would always be emphasized, and performances were mostly constructed from scenes of ordinary people performing fairly uninteresting and everyday tasks, completely derived of the self-consciousness that a trained actor would usually produce. The films would generally feature children as the major role but they were usually more observational rather than engaging. The film makers were heavily influenced by French poetic realism which was a stylised and studio bound movement that recreated the realism of society. Elements of neorealism can be found in the films of Alessandro Blasetti and the documentary-style films of Francesco De Robertis whose films Toni (Renoir in 1935) and 1860 (Blasetti in 1934) were two of the most significant precursors of the neorealism movement. There are a few aspects that make Italian Neorealist films unique; they would use nonprofessional actors for there raw awkwardness and everyday habits, capturing the reality of their poverty and desperation. The film makers would shoot scenes on location and mostly in poor neighborhoods or the countryside, with the plot surrounding life among the impoverished and lower class. The films theme mostly handled the difficulty of the economy and struggling moral conditions of post-WWII Italy while reflecting the changes in the Italian persona and the conditions of everyday life. What has become one of the best known Neorealist films is Roberto Rossellini's Rome Open City (1945), the film includes many of the characteristics of NeoRealism. The film contains a strong resistance towards conventional principles therefore showing an anti-establishment and revolutionary attitude. Just weeks after the German withdrawal Rossellini shot Rome Open City, this shocked and excited the film world because the film entails of the film was not expected. They had an extemporaneous, documentary quality enhanced in the early era by the materials from which they were made–war-time film stock, cobbled-together equipment, non-professional actors, and location shooting. Open City is a good example of this early period in neorealism. Rossellini helped Italian neorealism to develop as a particular form of cinematic expression during the period when Italy was ruled by authoritarians. Rossellini would rewrite the scripts according to the (nonprofessional) actors feelings and history. The regional accent of the area, dialect and costumes were shown in the film how they were in real life. Truffaut (one of the major figures of The French New Wave film movement) wrote in his 1963 essay titled Roberto Rossellini Prefers Real Life, that Rossellini's influence in France particularly among the directors who would become part of the nouvelle vague (new wave movement) was so substantial that he was in every sense â€Å"the father of the French New Wave†. The opinion that Rosselini’s work had become the introduction to a new style of film was enforced by many of the up and coming directors of the time and his work is still appreciated in the modern film world. When the economy began to improve and the rate of unemployment decreased people found Neorealism discouraging and began to favor light hearted American films which involved positive outcomes and happier endings than what the Italian people had come to know, with this change in favor came the end of the NeoRealism Era. Nevertheless Italian NeoRealism was essential to Italy’s film industry at the time the war ended and while Europe was recovering from the war. Its impact on modern film has been monumental, not only in Italian film but also on French New Wave cinema, and ultimately on films all over the world.